Revolutionize Your Marketing: How Prassede Kemp is Helping Interior Designers Escape the Social Media Grind

Are you an interior designer who feels trapped in the social media hamster wheel? You’re not alone. Many designers spend countless hours trying to keep up with social media, even though they don’t enjoy it and aren’t even sure why they’re doing it. The result? Frustration, wasted time, and often, little to show for it.

As someone who works closely with many designers through my 1:1 coaching practice, I see this struggle all too often. When I learned about Prassede Kemp’s program and marketing agency, I couldn’t wait to share them with those who are feeling overwhelmed by their marketing efforts. Recently, I had the chance to sit down with Prassede to talk about her services, and what she shared was a game-changer for designers who feel overwhelmed by the demands of social media.

Here’s the great news: Prassede, founder of Numinous Creative and The Untapped Creator, is here to tell you that you don’t need to spend more time on social media. In fact, you probably need to spend less. Instead of spreading yourself thin, Prassede teaches designers to be more strategic about their online presence while focusing on other proven marketing strategies, like email, that are far more effective.

Meet Prassede Kemp

Prassede Kemp is a seasoned expert who runs Numinous Creative, a marketing and branding agency dedicated to authentic, realistic strategies for small businesses. Her agency serves a variety of industries, but one of their primary focuses is on interior design. From organic social media strategies to email and blog marketing, Prassede’s team creates custom packages that fit the unique needs of interior designers.

But Prassede doesn’t just stop at providing services; she’s also the creator of The Untapped Creator, a high-level group coaching program designed for business owners who want to master their marketing while remaining authentic and true to their brand. This program is especially beneficial for those who find themselves overthinking every social media post, battling perfectionism, or simply feeling blocked when it comes to marketing their business.

Why Interior Designers Should Care

Interior designers often face a unique set of marketing challenges. Many rely heavily on word-of-mouth referrals but struggle to maintain a consistent online presence. According to Prassede, it’s not about posting daily or having a massive social media following; it’s about strategically positioning yourself to validate referrals and build trust with potential clients.

“Most interior designers don’t need to post every day or chase social media trends,” Prassede told me. “Instead, you should focus on quality over quantity—posting strategically and consistently to validate your business while using other channels like email to drive growth.”

Prassede emphasizes that for referral-based businesses like interior design, email marketing is often an underutilized powerhouse. She advises her clients to focus on a few key areas:

1. Monthly Newsletters: Stay connected with your audience through consistent email communication.
2. Google My Business: Ensure your testimonials and reviews are up to date to enhance your credibility.
3. Manageable Social Media: Scale back on time-intensive social media efforts and focus on strategic, consistent posting.

“By plugging the ‘holes’ in your current marketing efforts, you can maximize the impact of your existing client base without the need for time-consuming social media strategies,” she explained.

The Relief You’ve Been Waiting For

If social media has become a source of stress, Prassede offers a refreshing perspective. Most interior designers don’t need to post every day or chase social media trends. Instead, Prassede encourages designers to scale back on social media, making it a smaller, more manageable part of their overall marketing strategy. The focus should be on quality, not quantity—posting strategically and consistently to validate your business, while using email marketing as the real driver for growth.

“Social media is great, but it’s not the only way to market your business. If time is limited, focusing on email marketing and refining your Google My Business presence can yield much better results,” Prassede noted.

Discover Untapped Creator

If you’re ready to break through the barriers that have been holding you back from marketing success, The Untapped Creator is the perfect solution. This program is designed for entrepreneurs and creators who are tired of second-guessing their content, who want to feel fully confident online, and want a sustainable, strategic approach to marketing.

The program covers four key pillars that address the biggest blocks in your marketing:

1. Unblocking Mindset Barriers (Perfectionism, Analysis Paralysis - I’m looking at you!)
2. Discovering the Right Content “Vehicle” for Your Business
3. Outsourcing and System Building (Making your marketing SUSTAINABLE)
4. Strategy Development

Participants work through these pillars in a supportive group setting, with real-time challenges that encourage posting and content creation. By the end of the program, you’ll have a realistic, sustainable marketing plan that aligns with your business goals and fits your unique style.

Ready to Escape the Social Media Trap?

If you’ve been feeling pressured to keep up with social media but dread every post, it’s time to take a step back. Prassede’s approach is a game-changer for interior designers—helping you spend less time on social media, but be more strategic about it. Instead, focus your efforts on email marketing, Google My Business, and other strategies that have proven to be more effective.

I’m sharing this with you now because so many of the designers I coach are struggling with this exact issue. When I found out about Prassede’s program, I knew it could be a turning point for those feeling overwhelmed.

Prassede is opening up a new round of Untapped Creator soon, and it’s the perfect time to join the waitlist. This program has already helped interior designers and other creative professionals step up their marketing game, leading to opportunities like features in top publications and TV shows. Whether your focus is on email, social media, or another organic marketing avenue, Untapped Creator will equip you with the tools and confidence to succeed.

Don’t miss out—sign up for the waitlist today and take the first step toward transforming your marketing and growing your design business.

For more information, visit Numinous Creative or follow Prassede on Instagram at @numinous.creative.